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Quad Introduces New Creative Agency: Betty

The new offering will integrate all of Quad’s creative business lines.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Quad/Graphics, Inc. is introducing Betty, a new creative agency named after the late Betty Quadracci, trailblazer and co-founder of Quad. The new offering will integrate all of Quad’s creative business lines to combine its boutique tactics, unmatched 24/7 global production power and commitment to delivering smart, scalable ideas, powered by an in-house network of talented strategists, creatives, content makers, and production and post-production experts. Betty’s robust solutions include: ...

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